Gramsci's theory of hegemony was linked to the exploration of racial representations in the media because of its focus on culture and ideology. He puts down economic source and brings forward the role of thinkers in the process. Due to television and cinema being main to popular culture is important because Gramsci says particular attention should be given to 'everyday' routine structures and 'common sense' values. Many of the racist images of past television and cinema that are now decreasing from western screens can be explained in hegemonic terms. The use of Gramsci's notion of hegemony can be used to identify elements of the old racist stereotypes and new, but destructive, representations of racial minorities in the current media of a seemingly liberal society.
No comments:
Post a Comment