- women are 're' presented on screen - they are constructed
- given role of sister, mother, tart, mentally unwell, submissive - representations of women are constructs, through; costume, camera work, editing and sound etc.
- encoding meaning - producer - text - viewer - decoding meaning
- media - producer - text
- collective identity - decoded meaning
- creation - stereotypes - adhere/subvert in order to give new representations
- contextual influence - historical/cultural
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